A conversation with Gavin turned out to be very fruitful for me. We were discussing thesis and he shared his experience and words of wisdom. Midst conversation about books, Tony and Planned Parenthood, he asked me what my dream job is and suggested making my thesis directed at the company that I want to work for. In his opinion, I should create a thesis that a hiring person from my dream company would want to hire me when he/she reads it.
When asked what is my dream company to work for, my answer is Nordstrom as a UX designer. I’ve always been fascinated with the world of User Experience; how it acts as a bridge to connect companies and their services/products to customers. Since young, my businessman father has always said that I’m very well suited working with people and finding solutions. He wanted me to study Finance and Marketing and hopefully continue his business, but I just couldn’t stay away from art and design. Being an UX designer would help me achieve two dreams, mine and my beloved father; whom I owe my entire existence to. I want to work with people, helping them find solutions for their design problems-combining both business and design. For my thesis, I would like to develop a study on Nordstrom; their company history, how they’ve become a top-leading technology company in tech-driven city like Seattle, how UX design has influenced the way Nordstrom markets their merchandise, an analysis of their best-rated for usability Nordstrom app, the history of UX design and how design influence human behavior.
I’m still not quite sure what the title would be for my thesis, so I’ll need your help next quarter.
UX/UI Design in Retail
A. What is UX Design
1. Elements of UX Design
2. Distinctions Between UX and UI
B. Why UX/UI
1. Early History of UX
i. Microsoft
2. Psychological Research
i. Don Norman
ii.Why Humans Love Good Design
C. E-Commerce & UX/UI
1. Introduction to E-Commerce
2. Importance of E-Commerce
3. Dependent Relationship
Introduction to Nordstrom
A. Early History
1. John W. Nordstrom
2. From Gold to Shoes
B. A Family-Owned Business
1. Success of the Nordstroms
2. Psychological Stand-Point of Family-Driven Business
C. Today & Future
1. Nordstrom Today
2. Nordstrom App & Website
Future of Nordstrom
A. More Support
1. Bigger Team
2. New Ideas
B. Spontaneous & Humanitarian Marketing
1. Eccentric & Challenging Environmental Graphic Design
2. Setting Trends for Seattlelite Lifestyle
C. Expansion & Renovation
1. Innovative Design Plans for Nordstrom Stores
2. Becoming a Tourist Destination