I was grouped with Kendal, Eric and Michael and I showed them WFA motion graphic video. They mentioned I have to diversify my data visualization methodologies for some of my key points. I realized I perhaps made a mistake choosing the wrong information from the research. I wasn’t focused that much on the statistics available, thus my stats have no comparison. I will change some of my main points and study the research provided again. Kendal suggested more data visualization is needed for this project to go further.
Women Funding Alliance (WFA) is a non-profit organization whose mission is to advance leadership and economic opportunity for women and girls in Washington state. WFA accomplishes their mission by strategically supporting local organizations for women. With rising group of millennial donors, WFA needs to be relevant and have a strong online brand identity which right now the organization lacks in. Video advertising is one of the strongest and rising methodologies in marketing. People respond better to video advertising they see on social media platforms. To strengthen WFA’s online presence and raise awareness for their cause, a motion graphic video will be made by visual designer Lettisia Toha, to achieve WFA’s needs.
Chapter three opens with sitemap, also known as flowchart, another step in the design process for user experience design. I wrote about design processes as part of my thesis. For me sitemap is important as they are the backbones of the design. It’s the very basic blueprint of the website. I found the sitemap created by Funnel Incorporated on page 68 very interesting! I really like how it’s very user friendly. But then again, it’s going to take time to create, and as important as sitemap is, I’m not sure if I want to spend the additional hours. Perhaps if there’s a large design team. I remember Doug is pretty particular on how a sitemap should look. It should be straight forward and easy to understand. I think black and white boxes is just fine. The next section talks about wireframes as blueprints to the website. It’s funny how I just used the same word earlier. I think both sitemap and wireframes are important steps you just cannot skip. I did a website design early in my academic career without wireframing and not surprisingly, it did not end very well. I think wireframing saves a lot of time. It’s the stage where user testing should be carried out a lot and major changes made. You definitely do not want major change to happen in the hi-fi stage. In addition, there’s a lot of wireframing softwares these days that’s really easy to use. The last section of this week’s reading talks about user testing. Yes, it’s important! Get testing soon, and a lot!
Project 2 Data Source:
Liz: Bring down the saturation for the forest background, issues with eligibility
Kendall: Perhaps change the red background on the middle panel. Numbers look weird and out-of-place. Add more content if the focus is on that panel.
Scott: For the weight icon, make it circle on the bottom. Illustrate small details on the elephant further. Looks underdone. Call to action on the second panel. (add elephant conservation details)
* keep the background forest to 2 colors instead of 3
* Add more info for the battle section
* Rethink the deep red background color choice
* Rethink paragraphing style for the last panel
* Create print brochure and display view port mockup
* Fix layout to match print brochure layout 11×17 front-back page
* Create motion graphic video??
Project 2 will be a chance for me to redo the data visualization method in my WFA’s motion graphic video.
As discussed previously, some of the data visualization methods in the video should be changed and revisited. I also need to add short a infographic to WFA’s donation page to illustrate where the money donated will go in a fun style.
For this week’s reading, I’m supposed to read This Chart Is a Lonely Hunter: The Narrative Eros of the Infographic, an article written by Reif Larsen. First thing I learned from this article is the term infogasm, which he defines as “this fleeting sense of the erotic occurs only when a graphic perfectly clarifies complex phenomena through the careful arrangement of its visual data sets.” His term had me smiling and I thought about the number of times I’ve had infogasm before and if my own designs have that effect that would give people infogasm. It’s definitely the sensation I want people to feel after watching my motion graphic video for project two. Larsen mentioned he is obsessed with methodologies of storytelling, which I believe is what I should be focusing now. I’m re-editing myself, my work, my method, to create a more professional and better work that hopefully will give viewers infogasm. I like the way Larsen wrote this article. I feel his sincerity, passion, wit, and his examples. I found myself opening different tabs just by reading his one article. Very educational and informative! My favorite would be that of Nicholas Felton, “Rising and Receding”. He managed to translate complex content and difficult topics into a beautiful work of art. Also, Francesco Muzzi. “La Fabbrica del Sapere” which covers the Italian education system, covering many topics from daycare to student debt. I should take a look at all this more in depth, as I am planning to revisit my project one. I had so many information and found it hard to create compelling infographics because of that.
In continuation from last week’s reading from chapter two, the chapter continues by talking about creative brief, explaining its purpose and function. Over the years I have learned both from school and internship, that creative brief is important. For me creative brief is important as it acts as the common sacred middle ground between clients and designers, it holds the project goals, problems and proposed creative solutions. It’s the place you will go back to if any both side is lost. It’s a contract, it’s a place where both designers and clients have an understanding. The chapter continues with the content of a creative brief, which I’m already very familiar with. My creative brief process is the same, if not identical with the one being talked about on this book. I am rather proud that it means I have learned a lot from Art Institute. The chapter continues with personas and scenarios. For UX design, building user personas and scenarios is an important process that mustn’t be skipped. Knowing your target audience is important, as being emphasized from last week’s reading, and being able to create scenarios is key to having a designer walk in the target audience’s shoes. A designer has to do thorough research on the target audience to be able to produce an effective product that’s going to be useful for the targeted audience. Reading the white rhino case study fascinates me, it’s amazing how they took what most people might consider a difficult and dull data to comprehend and created a beautiful artwork by using graphs and charts. Such a great example of data visualization.
For this week’s critique I got together with Liz and Aaron. They both liked my concept and illustrations so far. Liz did mention the problem with IUCN biodiversity indicator timeline that I had. She suggested to spell out each abbreviations because people may not be familiar with the IUCN. To be honest this fact slipped my mind since I’ve always known about IUCN and its biodiversity indicator. I believe for Indonesian curriculum require schools to teach students in primary school about biodiversity in science classes. I just assumed US should have more sophisticated education system and should have taught students this from the early age. Nevertheless, I will think again about this and decide soon if I want to keep the indicator or not.
I had a problem with the amount of information and the available space on the canvas. I originally had intended this project to be digitally based, probably on those sophisticated touch screen machine that’s usually available at high-end malls as directory function. I’ve realized that I didn’t even know the exact term for this technology and that idea to have it digitally went into a halt since I felt I wouldn’t have the time to put more hours into research and mockup. That’s why I changed the media into half tabloid size printed newsletter that’s folded, just to keep it simple.
Based on Liz’s suggestion if I were to go into the print direction, I would enlarge the size to full tabloid size paper thus giving me more space to display information. Both Liz and Aaron did mention that they liked the digital idea better.